Return of the Slow Dance, a Marketing Stunt?

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Some four thousand people mobbed the lawn of Buenos Aires’ Planetarium on Thursday night for an unofficial event billed as Que Vuelvan los Lentos, or the Return of the Slow Dance. Organized mostly via a chain of emails and Facebook, the return of the slow dances was reminiscent of last year’s flash mob pillow fight that occurred at the same location.

With a half moon floating above the Planetarium, the crowd swayed, danced and kissed to syrupy hits such as “We did it all for love,” and “Everything I Do, I Do it For You.” Teens, tweens, adults, and too-cool-for-school 20-somethings all got into the slow-jam groove.

The event was put on by a small group and executed by two guys in a dented blue van. Though it seemed to be an impromptu event motivated by the love of soft hits from the 80’s and 90’s, sources say that the event was really a marketing stunt staged by a giant snack food company.

To read more about the event and check out live footage and photos, please click here.

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