Starbucks is opening its first location in Buenos Aires next Wednesday, May 28th, in the Alto Palermo shopping mall. A long anticipated event, it will compete with a strong Argentine café culture used to medialunas and cortados, not bagels and Macchiatos. According to La Nación, this particular Starbucks is not being opened directly through the American company but in partnership with Alsea, the same Mexican business that opened Buenos Aires’s successful Burger King chain. Anticipating success, Alsea, who already operates Starbucks in Chile, has the rights to open Starbucks across Argentina.
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