The United States June Vogue edition published a 14-page spread taking advantage of the beautiful backdrop of Patagonia to model its clothes. The magazine features photos of a model in places like Lago Argentino, Perito Moreno Glacier, and El Calafate, wearing clothes by designers Ralph Lauren, Vera Wang, and Fendi. She is climbing mountains, boating, ice-fishing—all of the winter activities that are just beginning in southern Argentina. While one Patagonian blogger laments the growing popularity of the region, it is hard to keep people away from an area that is beautiful and now developed enough to support a growing population of tourists.
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