The mayor of Buenos Aires Mauricio Macri signed an agreement with Walt Disney Company Argentina to use the character Wall-E in a new cleanliness campaign directed at children. Called the “Conscientiousness and Consensus†campaign, Macri says that it will attempt to teach children to keep “our beloved Buenos Aires clean.†In the film, Wall-E is a robot whose job is to clean up a planet that human waste has completely destroyed. According to the Argentine Government’s website, trash continues to be a big problem here in Buenos Aires. It is hoped that changing the trash creation and disposal habits of the next generations will lead to a cleaner and even more beautiful city.
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