In the google age nothing is more than a click away. In the case of the guidebook industry, this means having to drastically change mediums. This, according to Lonely Planet writer and self-publisher Robert Reid, makes print book publishing difficult in the travel business, if not waning on obsolete. In an interview with World Hum, an online travel resource, Reid lays out the hurdles that a publishing company like Lonely Planet must go through in order to compete with the speed and accessibility of digital travel info.
Lonely Planet, which was purchased by the BBCÂ in late 2007, has started streamlining its book content online to actively stay in the fast-past internet travel market.
Via: Travelburro
